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Tide - NSAC 2024 Client
Project type
Media Plan
Date
Spring 2024
As Media Team Lead, I supervised our client Tide's budget, spending allocation, and channel selection. The task was to convert 18-35 to cold washing with a goal of 75% of loads in cold by 2030.
Our campaign won first place in the AAF District 8 Regional Competition along with Best Plans Book and Best Presentation.
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